GIORGIO ARMANI

Place of Birth: Piacenza, Italy
Date of Birth : 11 July, 1934
Heritage : Italian
Famous for : Italian fashion designer particularly noted for his menswear.

“My philosophy has always been to help women and men feel comfortable and confident through the clothes that they wear, rather than to create decoration for the sake of it.” Giorgio Armani

One of the most influential and celebrated designers in the world, Giorgio Armani is well-known for creating one of the most popular and upscale fashion brands in the world and turning his Italian company into a fashion giant with incredible sales of more than $1 billion a year. This led him to being named by Forbes magazines “The Most Successful Designer” out of Italy” in 2000. He also has used his brand name to launch multiple lines that include A/X Armani Exchange, Giorgio Armani, Armani Jeans Emporio Armani and Armani Golf among others.

His designs are regularly featured in media-heavy events such as the Academy Awards. Armani’s spectacular designs have also won numerous awards like a Neiman Marcus Award, the International Top Men’s Fashion Designer Award from the Cutty Sark in 1980, 1981, 1984, 1986, and 1987, the GQ magazine’s Men’s Style Award in 1981, a Council of Fashion Designers of America Award in 1983, Occhio D’Oro Awards in 1984, 1986, 1987, and 1988, Italian Government Awards in 1985 and 1987, a Fiorino D’Oro Award in 1992, an Aguja De Oro in 1993 and GQ’s Award in 1996. In addition to the multitude awards, Armani’s 25 years in the industry was honored by New York’s Guggenheim Museum, making him the only designer whose work is displayed there.

From the article mentioned above, I am now, can relate it with the “Philosophy.” What is the study of “Philosophy”? The Greek word, philosophia, means The love of (Philia) and the search for wisdom (Sophia). Philosophy involves trying to understand “the world”, the grounds for human knowledge and the evaluation of the things humans do.

For an example:

“My philosophy has always been to help women and men feel comfortable and confident through the clothes that they wear, rather than to create decoration for the sake of it.” Giorgio Armani

So, from his hard work, creativity and design philosophy that include eliminating the superfluous, emphasize the comfortable, and acknowledge the elegance of the uncomplicated, have earned Armani his fortune.

A GIRL’S BEST FRIEND

“I wanted a fragrance that reflects the sparkle, strength, brilliance and sexiness of the Emporio Armani women.” – Giorgio Armani

Diamonds by Emporio Armani. An audacious and sexy fusion of scents that reflects the strong, modern woman. Featuring the freshness of raspberry and lychee, and invigorated with the pure femininity of rose and the sensual rhythm of patchouli and amber. A sparkling, juicy, irresistible, absolutely feminine and assertive fragrance is born. A unique indulgence for your senses.

Diamonds, the precious scent is encased in a sculpted, sparkling block of glimmering glass. Engraved at its center, the unmistakable Emporio Armani eagle. Giving a diamond in your palm, accessible, immediate, and truly a girl’s best friend

*One of the Sub-Branches of Philosophy is Aesthetics.

Aesthetics – The study of the nature and expression of beauty.

Aesthetics studies beauty and taste:

Beauty is the characteristics feature of things that arouse pleasure or delight, especially to the senses of the observer. What do we consider as a “beautiful”? and What is inherently pleasing? For an example:

“I wanted a fragrance that reflects the sparkle, strength, brilliance and sexiness of the Emporio Armani women.” – Giorgio Armani

The sublime- The feeling of Giorgio Armani aroused by experiences too overwhelming in a fragrance’ scale to be perceived as “beautiful”. In his opinion, the fragrance is a unique indulgence for women senses.